Privacy Policy

Last updated: October 12, 2026

Wilshire Group Financial Services, an Insurance Agency, LLC ("Wilshire Group," "we," "us" or "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use and protect it, when we share it, and the choices you have. It applies to information we collect through wilshiregfs.com and its pages, our online forms, and our phone, text message and email communications with you.

Information we collect

Information you give us

Contact details, such as your name, email address, phone number and state of residence.
What you tell us about your needs when you fill out a form on our website. Depending on the form, this may include your age range, retirement status, whether you have an employer retirement plan such as a 403(b), an approximate range of savings you want to protect, your financial goals and concerns, the reasons you're looking for coverage, whether you use nicotine, the amount of coverage you want, who you'd like your beneficiaries to be, whether you already have life insurance, the best time to reach you, and any notes you choose to add.
Messages you send us through our contact form, by email, by phone or by text.
Information needed to quote, apply for and service insurance and annuity products if you work with us. Insurance companies may require details such as your date of birth, address, Social Security number, financial information, and health and medical history in order to underwrite and issue a policy.

Information collected automatically

Advertising and analytics. Our retirement and life insurance consultation pages use the Meta Pixel, a tool provided by Meta Platforms, Inc. (the company behind Facebook and Instagram). It uses cookies and similar technology to record visits to those pages and when a form is submitted or an appointment is booked, which helps us measure how our ads perform and show our ads to people who may be interested in them. See "Cookies and advertising" below.
Campaign information. If you arrive at our website from an ad or a link, our forms may record which ad or link brought you to us (for example, the campaign name) along with your form submission.
Technical information, such as your IP address, browser type and the pages you visit, which our website hosting provider records automatically to deliver and secure the site.

How we use your information

To respond to your questions and requests, and to schedule and hold consultations.
To prepare quotes, recommend products, and help you apply for insurance and annuity products.
To service your policies and accounts, and to send appointment reminders and follow-ups.
To send you information about our services and events, including by text message when you have given us consent to do so.
To measure and improve our website and advertising.
To comply with legal, regulatory and recordkeeping requirements, and to protect against fraud.

How we share your information

We do not sell your personal information. We do not share your personal information with third parties or affiliates for their marketing or promotional purposes.

We share personal information only as needed to serve you and run our business:

Insurance companies and the agencies we work with to obtain quotes and to apply for, issue and service the products you request.
Service providers who help us operate, such as our website host, online form and customer relationship management (CRM) tools, phone and text messaging provider, email provider, and scheduling and video meeting tools. They may use your information only to provide services to us.
Legal and regulatory reasons, when required by law, regulation, subpoena or court order, or to protect the rights and safety of our clients, our business or others.
With your consent or at your direction.

Text messaging and SMS consent

If you give us your mobile number and agree to receive text messages, we may text you about:

Appointment reminders and scheduling
Follow-ups on your requests and conversations with us
Policy servicing, such as application status, document requests and reviews
Marketing communications, such as information about our services, educational events and workshops, but only if you have consented to receive them

Consent to receive text messages is not a condition of purchasing any product or service. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to unsubscribe, or reply HELP for assistance. For full details, see our Terms & Conditions.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Your SMS opt-in information and consent will not be shared with any third parties or affiliates for marketing or promotional purposes. We may share your mobile information only with service providers that help us deliver our text messages, such as our messaging platform, and only for that purpose.

Cookies and advertising

The Meta Pixel on our retirement and life insurance consultation pages uses cookies to understand how visitors use those pages and respond to our ads. Our other pages do not use it. Meta may combine this information with other information it has about you, under its own privacy policy. You can manage how Meta uses your information for ads in your Facebook or Instagram ad preferences, and you can block or delete cookies in your browser settings. Our website will still work if you block cookies.

Some pages also load content from other companies, such as fonts from Google, an embedded Google map on our Contact page, Calendly and our CRM's booking calendar for scheduling appointments, and Zoom for event registration. When you use these features, those companies receive information under their own privacy policies.

How we protect your information

We use reasonable administrative, technical and physical safeguards to protect your personal information. We limit access to the members of our team and the service providers who need it to serve you. No method of transmitting or storing information is completely secure, so we can't guarantee absolute security. Please don't send Social Security numbers, account numbers or medical information by text message or through our website contact form. Call us instead and we'll arrange a secure way to share them.

How long we keep your information

We keep personal information for as long as we need it for the purposes described in this policy, including servicing your policies, and as long as required by law and insurance industry recordkeeping rules.

Your choices

Text messages: reply STOP to any message to unsubscribe. You can also ask us to stop by phone or email.
Emails: use the unsubscribe link in any marketing email, or contact us.
Your information: contact us to ask about the personal information we hold about you, or to ask us to correct or delete it. Some information may need to be kept to service your policies or to meet legal requirements.

Children's privacy

Our website and services are intended for adults. We do not knowingly collect personal information from anyone under 18.

Links to other websites

Our website links to other websites, such as social media pages, scheduling tools and partner agency websites. We are not responsible for their privacy practices, so please review their privacy policies.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll post the new version on this page and change the "Last updated" date above.

Contact us

If you have questions about this Privacy Policy or how we handle your personal information, contact us:

Wilshire Group Financial Services, an Insurance Agency, LLC
Attn: Privacy
880 W. 1st St #614
Los Angeles, CA 90012
Phone: (213) 972-8105
Email: office@wilshiregfs.com